Real-world evidence (RWE) is derived from real-world data (RWD) sources, such as electronic health records (EHRs), claims data, data from product/disease registries, pharmacy data, social media, and pragmatic trials. RWE provides essential insights into the clinical experience, thereby complementing the information obtained from traditional randomized controlled trials (RCTs).(1)
RWE has been extensively used for post-marketing safety observations. Realizing the increasing importance and utility of RWE in the drug approval cycle, the USA passed the 21st Century Cures Act in 2016 which allowed pharma companies to utilize RWE to support drug approvals and update label claims. Subsequently, in 2018, the USFDA rolled out a draft guidance for submission of RWD for assessment of investigational new drugs (INDs), and new drug applications (NDAs).(2, 3) This recommendation represents a way to optimize the use of RWD and RWE and it will help standardize the applications with RWE for market approvals.(1)
Traditional RCTs are typically aimed at measuring the safety and efficacy of interventions, compared with standard treatment (or placebos), usually in double-blinded settings, and recruit a closely targeted population. This is done to minimize bias and confounding factors.(4) Traditional RCT findings are still the gold standard for regulatory approval of a medicine, for the expansion of a product label, and to support treatment guidelines.(4) However, these trials are expensive, and the patients enrolled in controlled settings often do not represent those in everyday clinical practice.(5) Thus, clinical research professionals are always looking at methods to optimize clinical trials.
With the increasing interest in RWD, a new method has emerged to incorporate RWE to optimize RCTs. For certain RCTs, previously collected RWD is used to prepare ‘synthetic’ control arms, which replace conventional ‘control’ group in RCTs. For instance, the USFDA approved Merck’s Bavencio (avelumab) in 2017 for metastatic Merkel cell carcinoma, which was based on a single-arm trial and a synthetic comparator arm that used historical control of matched patients. Roche expanded access to the treatment for non-small-cell lung cancer [Alecensa (alectinib)], making it available in 20 European countries, by using synthetic control data.(6)
The benefits of synthetic control arms include lower study costs, reduced delays and faster access to drugs. The use of RWE for creating synthetic control arms is still in its early phase. New technologies are being explored to assist in extracting relevant information, ensuring data quality, and ultimately for bringing out the full potential of this approach to the forefront, by never completely replacing RCTs, but by leveraging RWE. Specific care practices are encouraged to achieve advanced accuracy. Hence, all the stakeholders must work towards defining standards for ensuring quality.(6)
To facilitate integrating RWE with the RCTs, some stakeholders have laid down recommendations for preparing RWE suitable for regulatory decisions. For instance, the white paper launched in 2017 by Duke-Margolis Center for Health Policy, with support from the USFDA, talks about the regulatory use of RWE. This white paper was released after an open consultation with stakeholders, including academics, patients, and the industry.(7) Moreover, several areas have been identified for practical improvement of RWE that would fit regulatory decision-making. These include matching RWD sources with appropriate study designs and data collection, enhancing methods to address the research question, and transparent collaborations while sharing datasets. Professional societies, such as the International Society for Pharmacoeconomics and Outcomes Research (ISPOR) and the International Society for Pharmacoepidemiology (ISPE) have also jointly published recommendations for good procedural practices for RWE aimed at building confidence about and expanding the current use of RWE in health care decision-making. (8, 9)
Study designs using RWD is a much-needed yet logical step in advancing the system of regulatory approvals. However, it will require collaborations among regulators, pharmaceutical companies, and RWE experts to optimize the scientific potential of RWD through innovative study designs which would generate solid and dependable RWE.(9)
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References
- Naidoo, P, et al. Real-world evidence and product development: Opportunities, challenges and risk mitigation. Wien Klin Wochenschr 2011; 133:840-846.
- US Food and Drug Administration. Framework for FDA’s real world evidence program. 2018. Available at: https://www.fda.gov/media/120060
- S. Department of Health and Human Services, Food and Drug Administration. Submitting Documents Using Real-World Data and Real-World Evidence to FDA for Drugs and Biologics Guidance for Industry. 2019. Available at: https://www.fda.gov/regulatory-information/search-fdaguidance-documents/submitting-documents-using-real-world-data-and-real-world-evidence-fda-drugs-and-biologics-guidance.
- Katkade VB, et al. Real world data: an opportunity to supplement existing evidence for the use of long-established medicines in health care decision making. J Multidiscip Healthc 2018; 11:295-304.
- Xia AD, et al. RWE Framework: An Interactive Visual Tool to Support a Real-World Evidence Study Design. Drugs – real world outcomes 2019; 6(4):193-203.
- CHR Sparks. Synthetic control arms – use of RWE in clinical trials. Available at: https://www.camhcr.com/blog/synthetic-control-arms-use-of-rwe-in-clinical-trials
- Duke-Margolis Center for Health Policy. A framework for regulatory use of real-world evidence. 2017. Available at: https://healthpolicy.duke.edu/sites/default/files/atoms/files/rwe_white_paper_2017.09.06.pdf.
- Berger ML, et al. Good practices for real-world data studies of treatment and/or comparative effectiveness: recommendations from the joint ISPOR-ISPE Special Task Force on Real-World Evidence in Health Care Decision Making. Value in Health 2017; 20(8):1003-1008.
- Andre EB, et al. Trial designs using real-world data: The changing landscape of the regulatory approval process. Pharmacoepidemiol Drug Saf 2020; 29:1201-1212.




The role of the medical affairs (MA) professional is constantly evolving, thanks to ever-increasing advancements and broadening scope of work in the pharmaceutical and healthcare domain. Of late, MA professionals are seen to increasingly get involved in the drug development process in order to manage market access and reimbursement challenges while also facilitating drug discovery, pre-clinical and clinical research. The function of MA professionals can undoubtedly be incorporated into the entire drug development and commercialization process right from the stage of proof of concept till the end of the product life-cycle.(1)
Results from over half of all conducted randomized controlled trials (RCTs), especially those with negative or unfavorable results, never get published. This means, searching only electronic databases that index published literature does not provide the entire spectrum of information; additionally, a bias is induced, since most trials having negative results get omitted. This is extremely crucial while doing literature search for informing a systematic review (SR).(1) Any kind of information bias, such as publication bias, selective outcome reporting bias, selective analysis bias, and time-lag bias, can result in an SR with a biased result, which can significantly hamper the validity and applicability of an SR.(2)
In a data-driven world, where everything can be digitalized, drug regulators and sponsors are increasingly looking beyond the confines of clinical trials. The use of real-world data (RWD) is becoming common in the clinical development process of a drug. RWD enhances the drug approval process, helps sponsors understand how a particular intervention really performs, and assists in clinical trial planning.
Systematic literature reviews (SLRs) are classically conducted with an aim of mapping the complete evidence base of a particular healthcare intervention, which enables an impartial evaluation of the evidence and lays the foundation for strong recommendations. The initial step in achieving this aim, while carrying out an SLR, is to conduct an extensive literature search in bibliographic databases, such as PubMed and EMBASE. However, just this step may not be enough, since these databases usually contain only articles published in scientific journals, except occasional abstracts from conferences. (1,2)
Clinical trials lay the foundation for the biomedical research enterprise. They not only assess the applicability of innovative laboratory findings in humans, but also generate robust evidence on treatments and/or preventive interventions in routine clinical care. Clinical trials also directly engage human participants, who trust the investigators to maintain utmost scientific as well as ethical knowledge. Although clinical trials continue to evolve and produce advanced evidence on diagnosis and treatment, the industry is posed with quite some challenges. As a result, significant changes are essential in order to reflect improved efficiency, accountability, and transparency in clinical research. (1)
Real-world evidence (RWE) research is gaining significant importance in biopharmaceutical product development as well as its commercialization. The increasing need of the industry to seek broader information about the safety and effectiveness in the real-world setting, which typically impacts the ensuing reimbursement and utilization of new products, is determined by regulators, public and private payers, and prescribers – in order to understand the impact of a new product in a such a setting. As a result, RWE is now included earlier in the research and development phase. (1)
The most recent evidence shows patient recruitment and retention issues to be a persistent problem in clinical trials. Also, it is almost certain that this problem will only continue to grow as the years go on. (1,2) Missing data is often due to patients being lost to follow-up or withdrawing before data collection time points, difficulties in measuring and recording outcomes for patients who are retained, incomplete or missing patient reported outcomes (PRO), or exclusion of data from randomized patients from the analysis population. Loss of participants during trial follow-up leads to bias, thus reducing power that affects the generalizability, validity and reliability of results. While losses fewer than 5% may lead to minimum bias, 20% loss can threaten trial validity. (3,4)
A recently published study by Dyer O (2017) exposed major drawbacks in the accelerated approval process of some drugs available to the American patients without any stringent clinical evidence of their benefits. (1) Drugs receiving fast track approvals from the US Food and Drug Administration (FDA) often rest on a weak evidence base, says research that examined over 7000 clinical studies conducted with more than 37 drugs that received such approvals between 2000 and 2013. Researchers from the London School of Economics and Political Science (LSE) and the United States say that many US patients with serious illnesses are being treated by drugs which have questionable data. (1,2)